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From 24 to 28 March our team, Bas, Stijn and Juan, attended the Fruit Attraction trade fair in São Paulo, Brazil. Although it was only the second edition of the event, it proved to be a valuable platform for discovering new opportunities in this promising market.

Brazil, with its 200 million inhabitants, produces an abundance of fruit. Surprisingly, only two percent of this production is exported due to a strong domestic market, which makes local partnerships essential. During the fair we established numerous new contacts for HDG, particularly for Otflow and HDG LATAM, and identified three promising potential partners. Juan José Bolaños, our colleague from Costa Rica and the face of HDG LATAM, will continue to develop these connections.

We were also delighted to reconnect with familiar names at the fair. Jaguar, FMI and Torres Tropical had their own stands while the Fruit Factor team attended as visitors. Several of these companies expressed interest in testing Otflow or our software solutions, which we will follow up on in the coming weeks.

Overall our visit to São Paulo was a promising step toward expanding our presence in Brazil and exploring the many opportunities this emerging market has to offer.

The past few days, we visited the Fruit Attraction 2024 in Madrid with HDG Survey Group, one of the most important events in the fresh produce sector. It was an inspiring experience full of innovations, new trends, and valuable connections.

We established numerous interesting contacts with professionals from around the world and discovered impressive new technologies and products that contribute to a sustainable and efficient future for our sector.

Thanks to all the partners and exhibitors for the insights and inspiring conversations! We look forward to turning this new knowledge and these connections into great collaborations and growth.

Just returned from an amazing trip to South Africa with Erik from HDG and Phillip from Fruitify!

We had productive meetings with Core Fruit, visited several packhouses like Stellenpak, Bella Fruta, Bamco, and Moletele, and explored innovative farming techniques at ZZ2 Nature Farm. We also had great networking opportunities with Fruit One and other industry leaders.

Over the weekend, we enjoyed the breathtaking beauty of Kruger National Park and the Panorama Route.

A big thank you to everyone who hosted and guided us. Excited to bring these insights back to our work!

At Expertisebureau HDG B.V., we are committed to making a positive impact on the environment. We believe that businesses have a responsibility to operate in ways that minimize their carbon footprint and contribute to a greener future. 

Our participation in the Clean Advantage program aligns perfectly with this ethos, allowing us to offset our carbon emissions and invest in projects that promote environmental conservation.

Receiving the CO₂ Emissions Compensation Certificate for 2023 is a testament to our ongoing efforts in sustainability. It reflects the dedication and hard work of our team members who have been instrumental in implementing eco-friendly practices throughout our operations.

We are excited to share with you that four of the HDG Survey Group companies (HDG The Fruit Consultants,  Fruitify Experts, HDG Germany and Agri Software) have been found to conform to the standard NEN-EN-ISO 9001:2015. This certificate applies to: Conducting quality checks and surveys in the field of fresh fruit and vegetables and the development and sales of quality control software.

Quality controller Rinus Bergakker from HDG The Fruit Consultants and Ruby van Wijk, KAM coordinator at HDG Survey Group, share more about their roles.  

Rinus says: "ISO 9001 is a quality management system that allows us to continuously check our processes and to improve every year. My role was in the calibration of our measuring instruments. We base our reports on the outcome of these tools, so reliability is key. All our equipment must be spot on, all the time!"

Ruby adds: "We are very proud that we received no notes or majors on our documents. Our goal is to continuously optimize our processes for our clients and our colleagues, to make sure we can provide them with the best end result."

All of our colleagues have worked hard to make this happen, we are very happy with this team effort!

Great news! The HDG Survey Group and the Fruit Tech Campus have entered into a partnership in order to jointly develop an international quality management program.  

The Fruit Tech Campus aims to renew fruit education in the Netherlands and guarantee the position of fruit cultivation. They do so by developing courses and educational programs for the the fresh produce sector where basic knowledge about fruit cultivation meets data and technology.  

Together we will be working on creating the‘Quality Management Academy', where we will be teaching more about the quality of products in different courses. The quality management process, labeling of products and knowledge of cultivation are the basis of our joint academy. We are delighted to have this collaboration set up and we are excited to see what the future brings!