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Quality touches everything.

At HDG, quality isn’t just a checkpoint, it’s a commitment. As experts in fresh produce quality, we help ensure that only the finest fruit and vegetables reach consumers, while optimizing their journey from grower to final destination. With expert inspection, hands-on advice, and smart solutions, we help businesses globally deliver the best products, on time, every time.

In a fast-paced environment, quality is only as strong as the intelligence behind it. That’s why our international team works 24/7, always ready to go, leveraging deep expertise, smart tech, and AI-driven insights to keep supply chains running smoothly. Backed by our HDG Academy, we stay ahead of industry challenges, so you can stay ahead in business.

But real impact goes even beyond inspection. By embedding environmental and ethical compliance into quality control, we strive to reduce waste, boost reliability, and promote responsible sourcing. Because in an evolving industry, sustainability and trust are just as vital as speed and precision.

Quality touches everything. That’s why we bring urgency, energy, and fresh thinking to everything we do. From optimizing supply chains to building long-term partnerships, we help you set the highest standards, giving you the GO for quality, impact, and a business as fruitful as your produce.

HDG. The Quality Company

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Skilful

Quality is only as strong as the intelligence behind it. HDG’s international team of fresh produce quality managers operates 24/7 with integrity, responsibility, and independence, ensuring compliance, efficiency, and speed at every stage of the supply chain.

With smart quality control, AI-driven insights, and instant reporting through our customized software, we turn data into decisions. And with continuous learning from the HDG Academy, our people stay ahead in the industry, so your business does too.

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Powerful

We believe in trust, sustainability, and powerful effects. By reducing waste, enhancing reliability, and helping safeguard the integrity of fresh produce, we help build a stronger and more responsible supply chain.

By embedding environmental and ethical compliance into quality control, we support businesses in sourcing responsibly, while ensuring fresh produce reaches its destination safely and on time. Our people-driven culture respects individuals, businesses, and the environment, because powerful effects go beyond inspection.

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Fruitful

We are perfectionists, committed to the fruit and vegetable industry and the businesses behind it, bringing urgency, precision, and ambition to everything we do. At HDG, our passion drives performance.

Whether optimizing fresh produce journeys or leading inspections, we combine expertise with a fresh outlook, fostering long-term strategic partnerships that drive business success in a dynamic, fast-paced market.

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Leander 2025

Let's talk quality.

Curious how to gain better control over your processes or deepen your understanding of your customers? Leander van Bellen, our General Director, is happy to guide you through how our services including quality control, smart software solutions and innovative transport products can help drive your organization forward.

HDG history.

Since 1981, HDG has grown into a leading quality control expert for fruit and vegetables, based in Rotterdam with a strategic view of the port. In 2012, we rebranded from Expertisebureau Harmsen & De Groot to HDG – the fruit consultants, combining innovation with a strong focus on quality and customer service. Over four decades, we have built an international network with offices and partners. Fruitify Experts (Ridderkerk, 2012) operates inspections under its own name, while Agri Software develops digital tools to support inspectors.

Since 2020, HDG has been part of the HDG Survey Group, which includes six companies across the Netherlands, Spain, and Germany. With a team of around 75 experts, we deliver quality management and inspections for fresh produce companies, importers, exporters, and insurers worldwide, continuously advancing our expertise and services. In 2025, we completed a rebranding of the group, and now all companies operate under HDG The Quality Company.

1981

Our beginning: from expertisebureau to industry leader

In 1981, Expertisebureau Harmsen & De Groot was founded by Otto de Groot and Fred Harmsen van der Vliet. They took over the existing expertise agency of Willem van Deventer, who was one of the few sworn experts in the Netherlands at the time. The company started from Europoint 1 in Rotterdam and grew into a leading specialist in quality inspections and expert assessments within the fresh produce sector.

2007

Establishing HDG Ibérica in Spain and Portugal

In 2007 we established HDG Ibérica in Valencia to strengthen our presence in the Iberian fresh produce market. Focused on the east coast’s agriculture, we monitor seasonal fruit and vegetable developments to meet the needs of local importers and exporters with high-quality service.

2012

Start of HDG Services B.V. in Waddinxveen

On May 1st 2012 we founded HDG Services B.V. in Waddinxveen, which is now known as Fruitify. This marked the beginning of a dedicated branch focused on inspections and quality control in the fresh produce sector.

2013

Developing and expanding QC4U with Agri Software

The story of Agri Software started within the HDG Survey Group, where HDG | the fruit consultants developed their own quality control tool, QC4U, in 2013 to improve inspection processes. Since 2021 Agri Software has taken over further development and support of QC4U, helping other organizations optimize their quality checks while both companies focus on serving their customers.

2017

Expanding into Germany with HDG Germany

In 2017 we founded HDG Germany in Hamburg to combine our product expertise with a local presence. This allowed us to better serve the growing North German market and strengthen our quality control, surveys, and claim handling for fresh produce.

2022

Launching HDG Academy to boost expertise

In 2022 we launched HDG Academy to offer training for fresh produce professionals. In the same year HDG Services changed its name to Fruitify. We also moved to our current office at Marconistraat 33, located in the historic Merwe-Vierhavensgebied – once one of the largest fruit harbors in the world and a key hub for fruit import and transit.

2024

Expanding our expertise with the acquisition of OTFLOW

In 2024 we acquired OTFLOW a major addition that perfectly complements our products and services. This strategic acquisition strengthens our ability to offer advanced solutions in logistics and transport management helping our clients optimize their supply chains and improve efficiency.

2025

A new era as HDG the quality company

In 2025 we completed a major rebranding uniting all companies under the name HDG The Quality Company which strengthened our shared identity and commitment to quality. That same year we opened an office in Costa Rica expanding our presence into Latin America. This new location enables us to offer the valuable service of conducting quality inspections before transport a significant advantage in ensuring product quality and optimizing logistics.

“Our commitment to quality drives every decision we make.”

Leander van Bellen, General Manager @ HDG

Key figures.

HDG in numbers: a global presence, decades of experience, and around‑the‑clock availability. These figures reflect our commitment to quality and reliability in the fresh produce chain.

20+

Countries where we operate

80k

inspections conducted annually

40+

years of expertise in fresh produce logistics

24/7

availability for our clients worldwide

40+ years of expertise in fresh produce logistics

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Contact Us.

Do you have a question or want to speak with us directly? Fill out the form and we’ll get back to you.

HDG the quality company

Marconistraat 33
3029 AG Rotterdam
The Netherlands

Call us

+31 10 244 1414

Email

Let's connect!